Tourism Queensland launches new brand, "Queensland, Where Australia Shines"

After an exciting journey over the past 12 months, Tourism Queensland has unveiled its new branding, summed up in the powerful statement, “Queensland, Where Australia Shines”.

Why “Queensland, Where Australia Shines”?

A great holiday does more than just take you to places where you can see different things; it takes you to a place where the real you shines. The “Queensland – Where Australia Shines” brand reflects that. It’s about why we love living in Queensland. It’s about adding value to people’s experiences and showing how best to enjoy it. It’s about discovering and sharing the magic of Queensland that only the locals can know and understand – quite simply, Queensland is where Australia shines. And where you will too.

Watch our new video

Video Clip for Tourism Queensland’s new brand, “Queensland, Where Australia Shines”
View this on our Queensland YouTube Channel

Download "Queensland, Where Australia Shines" as your iPhone ringtone!

Want to use the "Queensland, Where Australia Shines" tune as your iPhone's ringtone? All you need to do is select your version below, and download the file. It will show up in your iTunes player under "Ringtones" automatically!

"Queensland, Where Australia Shines" 15 second version.

What do you think of Tourism Queensland’s new brand?

Now you’ve heard from us, we want to hear from you.

We’ve set up a discussion topic on our Facebook page to discuss our new look. If you’d like to leave us your feedback, or see what other people have to say, then join the discussion by clicking here.