16 February - 07 April 2013
In New York in the late 1970s Richard Prince was working as a photo editor at Time Life, when he began to manipulate images from advertising, re-configuring them as his own and, in the process, creating some of the most contentious and iconic work of the twentieth century. Prince's 're-photographs' of Marlboro cigarette advertising without logos reclaim the iconic hero of the frontier ¬- the American cowboy - from the clutches of commercial advertising. Some 30 years later Queensland artist Michael Zavros's recent work revisits Prince's Untitled (cowboy) series.... more
Through Zavros's appropriated appropriation - photography via painting - the work of Richard Prince is re-presented to a contemporary audience, for whom, arguably, the original context of cigarette advertising is redundant. The Prince/Zavros series is quite simply, romantic, and remind us of the power of a great image and the potency of a single idea.... less
|16 February - 07 April 2013|
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